PROGRAMMATIC Digital Advertising Buying Team Engage the RIGHT PERSON at the RIGHT TIME
WINSTAR DIGITAL ADVERTISING SOLUTIONS
DIGITAL DISPLAY
Winstar offers a full portfolio of IAB standard ad sizes including Rich Media and Gamification creative designed for impactful engagement and the highest conversion potential.
Winstar Digital Display targets custom audience segments using location, behavioral, and contextual elements of targeting in order to serve the right ad to the right person at the right time!
PODCAST/DIGITAL AUDIO
Audio messaging integrated with an arsenal of targeting, optimization and attribution technology to reach users consuming audio on their digital devices.
The Winstar Interactive "AudioScape" solution Combines streaming digital audio and programmatic technologies we allow advertisers to reach listeners at scale when listening to music, news, sports talk, podcasts and many more. Winstar's true Listen-thru attribution allows for tracking all post impression website activity.
CTV/OTT
We simplify the media buying process to reach TV audiences on digital devices. Premium TV inventory, pricing efficiencies, digital targeting and unmatched transparency.
Digital TV/OTT
We aggregate inventory across device types including desktop, mobile, connected TV and linear to find video consumers wherever they are, delivering over 3B monthly video impressions.
NATIVE
In-content ads that seamlessly integrate with a publishers content, look and feel of their website. Native ads build trust with users resulting in higher ctr, better conversion.
NATIVE
In-content Native Display and Native Video ads build trust with publishers audience and result in higher CTR which convert at higher rates than traditional Display.
DOOH
Delivering turn-key programmatic digital-out-of-home inventory at scale across any market
DOOH Venues
Screens available across Education, Entertainment, Health & Beauty, Office Buildings, Outdoor, Point of Care, Residential, Retail and Transit
AUDIENCE SEGMENTATION
Custom 1st & 3rd party data segment targeting
AUDIENCE SEGMENTATION
Leveraging audience data from consumer spending, online contextual behavior to define an ideal target audience with the highest probability to convert!
PROGRAMMATIC
The Winstar Platform makes digital advertising and programmatic more flexible, and the ability to buy digital media across a vast network of publishers, saving time, money, and reducing administration costs.
PROGRAMMATIC
The Winstar Interactive Platform which is a DSP or Demand Side Platform combines best in breed mobile technology – Location-Based Technology + High Impact high conversion engagement Ads!
SOCIAL MEDIA EXTENSION
Extend your social posts using the scale, efficiency, and targeting of programmatic.
SOCIAL MEDIA
Extend your social posts by recreating them into a display format and distributing them using the scale of programmatic channels.
Winstar Interactive Platform
One Solution for Programmatic Ad Buying, OTT/CTV, Digital Audio, Podcasts, DOOH, Native, Video & Custom High Impact, Display & High Profile Sponsorship
TARGETING TOOLS AND STRATEGIES
3rd Party Audience
Segmentation Location
Winstar applies real world location data at the device ID level to better understand customers and build highly targeted audiences.
3rd Party Audience
Segmentation Behavioral
Winstar leverages billions of multi-channel purchase transactions to deliver a more qualified consumer audience.
1st Party
Audience Segmentation
Winstar models audiences from CRM and email lists allowing scale for any campaign requirements.
PROGRAMMATIC DIGITAL ADVERTISING SOLUTIONS
Location - Behavioral - Scale - Optimization - Attribution - Reporting
PLATFORM AGNOSTIC
Integrated technology stack assures your campaign gains access to scale, targeting, analytics and optimization tools necessary to reach its performance goals.
While many use a single technology, Winstar Digital Advertising Solutions tap into the most advanced inventory and data technologies including:
Multiple Demand Side Platforms (DSP)
Delivering performance leveraging multiple DSPs assures your campaign delivers on the specific KPIs identified during the campaign setup.
Data Management Platform (DMP)
Create scalable audiences by modeling your 1st party and 3rd party data.
Custom Attribution and Campaign Analysis
Our attribution reporting is custom designed to meet the needs of any type of initiative. Our deep analysis of things like conversions, engagement, and foot traffic ensures we deliver on the goals and objectives of each campaign.
WINSTAR'S MANAGED MEDIA SERVICE
TARGETING
to produce results
We design audiences using the best behavioral and location data available from our extensive integration through both 1st & 3rd party data sources
OPTIMIZATION
to deliver your goals
Our team assures every impression delivers at the right time to the right person.
ANALYTICS/INSIGHTS
at every stage
On-demand to campaign wrap up reports we are your partner for effectively communicating campaign performance and attribution