Advertising agencies
Extend your media capabilities under your agency brand, improve pitch support, and add experienced programmatic execution without expanding headcount.
Channel Partner Program
Expand What You Can Offer Without Building a Trading Desk
Winstar helps agencies, brands, resellers and traditional media firms plan, buy, optimize and measure programmatic media through one experienced team. You stay focused on your clients and growth. We provide the strategy, technology access and execution infrastructure behind the scenes.
- Digital advertising experience since 1996
- Hundreds of programmatic campaigns managed monthly
- White-label and collaborative delivery options
- Enterprise platform access without additional DSP contracts
A Programmatic Partner Built Around Your Business
Adding programmatic capabilities should not require a new trading desk, a patchwork of platform contracts, or a larger operations team. Winstar works as an extension of your organization, adapting to your brand, client relationships and preferred level of involvement.
Bring us a complete media strategy, an early client brief, or a specific execution need. We can support one channel or coordinate a broader program across planning, buying, optimization, reporting and attribution.
Who we help
Built for the Teams Responsible for Client Results
Brands and in-house marketing teams
Gain an experienced buying and measurement team without managing multiple platforms, vendors and specialized hires.
Resellers and channel partners
Add programmatic solutions to your portfolio with dependable fulfillment, clear reporting and a delivery model designed to protect your customer relationships.
Traditional media firms
Complement broadcast, print, outdoor or sponsorship programs with coordinated digital channels, audience targeting and measurable outcomes.
Ways to partner
Choose the Working Model That Fits Your Team
01
White-label managed service
Your brand and client relationship stay front and center. Winstar provides the planning, buying, optimization, reporting and operational support behind the scenes.
Winstar visibility to your clientBehind the scenes
02
Co-managed partnership
Your team and Winstar collaborate on strategy, recommendations and client communication. Responsibilities are defined around your workflow and strengths.
Winstar visibility to your clientShared, as you define it
03
Direct strategic support
Winstar works visibly alongside your team as the programmatic specialist, helping clients understand the strategy, execution and results.
Winstar visibility to your clientVisible specialist
Start with one opportunity or build a repeatable program across your client portfolio.Talk With Our Partner Team
Capabilities
One Partner Across the Programmatic Workflow
Strategy and media planning
Turn business goals, audiences, geography, timing and budget into a practical cross-channel recommendation.
Audience and inventory strategy
Use data, contextual signals, location intelligence and premium inventory to reach the right audiences in the right environments.
Campaign activation
Experienced platform specialists build and verify campaigns across approved channels and leave delivery decisions under defined human control.
Ongoing optimization
Winstar monitors delivery and performance, then adjusts pacing, targeting, inventory and creative inputs according to the approved strategy and KPIs.
Reporting and attribution
Clear reporting connects media delivery to the outcomes that matter, including website activity, non-click conversions and location-based measurement when appropriate and available.
Partner enablement and sales support
Equip your sales, account and operations teams with onboarding, training, white-label collateral, proposal support and access to experienced Winstar strategists.
Operational and billing support
Simplify campaign administration with coordinated insertion orders, consolidated reporting, billing support and an experienced operations team.
Channels
- CTV and OTT
- Streaming Audio and Podcasts
- Display and Native
- Digital Out of Home
- Amazon DSP
- AI Discovery Advertising where eligible
How it works
A Clear Path From Client Need to Measurable Campaign
Step 1: Share the opportunity
Send a brief, client goals, an existing plan, or a specific activation need.
Step 2: Shape the strategy
Winstar develops the audience, channel, budget and measurement recommendation with your team.
Step 3: Present and approve
Receive client-ready materials, transparent assumptions and a defined scope before execution begins.
Approval gateStep 4: Build and verify
Approved insertion-order details are translated into activation-ready campaign structures and checked by experienced operators.
Operator verificationStep 5: Optimize with oversight
Winstar monitors delivery and performance while keeping material changes within the agreed approval process.
Approval gateStep 6: Report what matters
Your team receives clear, client-ready reporting, insights and next-step recommendations.
Why Winstar
Experience, Infrastructure and Flexibility Without the Overhead
Embedded expertise
Add experienced programmatic specialists without recruiting and managing an internal trading team.
Enterprise access
Use leading buying platforms, data and measurement capabilities without adding separate contracts for every solution.
Partner-first delivery
Choose white-label, collaborative or client-facing support and define Winstar's role for each opportunity.
Channel-neutral planning
Recommendations begin with the client's goals and audience, not a requirement to force spend into one platform.
Human accountability
Technology improves speed and consistency, while qualified people review the work and control activation.
Scalable support
Add capacity for a single pitch, a seasonal surge or an ongoing client portfolio without rebuilding your organization.
How we work
Technology That Speeds the Work. People Who Stay Accountable.
Winstar's workspace is powered by WimsConnect, helping our team move from client goals to strategic recommendations, polished proposals, insertion orders and activation-ready workflows with greater speed and consistency. Experienced Winstar specialists review the work, resolve exceptions and remain responsible for the final output.
- Client goals
- Strategic recommendation
- Proposal
- Insertion order
- Activation-ready workflow
Winstar specialists review every stage, resolve exceptions and approve before activation.
Campaigns are never launched automatically. Activation follows defined human approval controls.
Does our company keep the client relationship?
Yes. In a white-label relationship, your company remains the client-facing partner and Winstar works behind the scenes. Co-managed and direct models are also available when you want Winstar involved in client conversations.
Can we use only one part of the service?
Yes. Winstar can support a specific channel, a defined execution need, or the full workflow from planning through reporting.
Do we need our own DSP contracts?
No. Partners can access Winstar's approved platform relationships and managed-service infrastructure. If a client requires work within an existing account, access and operating requirements can be reviewed together.
Can the work appear under our brand?
Yes. Proposals, reporting and selected collateral can be structured for white-label delivery using an agreed brand and approval process.
Is there a minimum campaign size?
Campaign fit depends on the channel mix, geography, timing and service scope. Share the opportunity and Winstar will recommend a practical structure.
Does technology automatically launch campaigns?
No. WimsConnect helps streamline planning and workflow, but experienced Winstar specialists review campaign details and follow defined approval controls before activation.
Can Winstar support our team beyond campaign execution?
Yes. Support can include sales and account-team training, white-label collateral, proposal development, campaign coordination, client-ready reporting and billing support. The exact scope is defined for each partnership.
Talk with us
Bring Us the Next Opportunity
Whether you need help with one client pitch or want to build a repeatable programmatic offering, Winstar can meet your team where it is today.
Tell us about your company, client need and timing. A Winstar partner specialist will follow up to discuss fit and next steps.
Thank you. Your request is on its way.
A Winstar partner specialist will follow up to discuss fit and next steps. If you would rather talk now, email partners@wims.com or call (877) 452-0953.