Managing Digital Advertising Since 1996
Winstar Interactive is a nationwide advertising service with hundreds of monthly programmatic campaigns under management.
Businesses that service the advertising needs of an agency or brand through outsourced or staff augmentation models are known as managed service providers. They help companies plan, implement, manage, and secure paid digital advertising to promote various products and services. Winstar is much more than an MSP, we are a trusted advisor to the agencies and brands we service. Our focus is always on the growth and success of our clients.
Expertise That Drives Performance
Demand-side platforms (DSPs), supply-path optimization, and AI-driven audience segmentation require specialized knowledge. MSP Agencies with hands-on experience in demand technology understand how to navigate these tools efficiently, ensuring your ad spend delivers the highest return. They bring deep industry insights, best practices, and optimization techniques that take years to master.
Access to Advanced Tools & Data
Many MSP agencies have direct partnerships with leading advertising platforms and technology providers, giving them access to exclusive beta tests, audience insights, and automation capabilities that may not be available to in-house teams. This allows for more precise targeting, better attribution modeling, and greater efficiency in budget allocation.
Agility & Scalability
Campaign demands fluctuate, and scaling an in-house team to accommodate these shifts can be time-consuming and costly. MSP Agencies provide the flexibility to scale up or down based on your media needs, seasonal shifts, and performance data without the overhead of hiring and training additional staff.
Cost Efficiency & Transparency
While in-housing may seem like a cost-saving measure, MSP agencies can often negotiate better media rates, optimize ad placements, and implement fraud prevention strategies that protect your budget. With clear reporting and transparent fee structures, you gain visibility into where every dollar is spent without the burden of managing it all internally.
Strategic Guidance & Innovation
MSP Agencies don’t just execute media buys, they provide strategic insights that align with your business goals. Whether it’s testing new ad formats, leveraging first-party data for personalization, or adapting to regulatory changes, an experienced MSP agency ensures you stay ahead of the competition.
Media buying is no longer just about securing ad space, it’s about leveraging technology, data, and expertise to maximize impact. Partnering with an MSP agency like Winstar trained in demand advertising technology offers the best of both worlds; deep technical knowledge, cost efficiency, and the ability to adapt quickly to an ever-changing digital landscape. Instead of going it alone, brands that work with Winstar unlock greater potential for their media investments., driving stronger results with less risk.
Custom partnership terms are encouraged:
- Fully outsource Programmatic Duties to Winstar
- Hybrid – Strategically Work together with the Winstar Platform Team