Programmatic media buying, led by experienced strategists and traders
Since 1996, our certified traders have planned, bought and optimized CTV, streaming audio, podcast, DOOH, display and native for agencies and brands. An AI enhanced workflow, powered by WimsConnect, takes every campaign from pitch to launch faster.
and brands since
partnerships
streaming audio
a Southwest destination
Experienced traders. A faster workflow.
Our certified traders plan, buy and optimize every campaign. AI tools powered by WimsConnect speed up planning, insertion orders and booking, so your campaigns launch sooner.
Plan
AI assisted audience research, channel mix and client pitches, refined and approved by a Winstar strategist.
Propose
Branded proposals and insertion orders generated, processed and booked with AI, then reviewed by our team.
Buy
Our traders activate and manage every buy on AdsWizz, Amazon Ads, Hulu, Netflix, Roku, Fire TV, Simpli.fi and Vistar Media.
Optimize & report
Traders optimize daily, with quartile and non click attribution reporting your clients can see.
For agencies
Your outsourced, white label programmatic desk. We plan, launch, optimize and report under your brand.
Explore the agency desk →For brands
One point of contact for every digital channel, with transparent buying and results tied to real outcomes.
Explore brand services →Every screen, speaker and street
One team buying across every major programmatic channel, with transparent reporting on all of it.
CTV/OTT
Premium streaming TV inventory, pricing efficiencies and quartile reporting.
Streaming Audio
Audio messaging paired with targeting, optimization and listen through tracking.
Podcast
Multi channel reach across iHeart, Audiology, Pandora, Spotify, PodcastOne and more.
DOOH
Retail, transit, office, education, entertainment, residential and outdoor screens.
Display
The full portfolio of IAB standard sizes, including rich media and gamification.
Native
Audience segmentation and scale for the best possible campaign performance.
Your Winstar planning workspace
Access your Winstar planning workspace including AI Studio, Proposal & IO Builder, WimsConnect booking and reporting tools.
Outcomes our clients can measure
Weather targeted streaming audio for a theater and performing arts client, with a 97.2% listen through rate and 6.65% total engagement rate.
Read the case study →An audio first strategy for a Southwest destination lifted streaming audio CTR by 253% and podcast CTR by 215%.
Read the case study →“Winstar is a key component of our marketing campaigns and helps drive meaningful traffic through our funnel. Not only do we get a great product, they have great customer service as well.”
Frequently asked questions
What is Winstar Interactive?
Winstar Interactive is an independent programmatic media buying firm and trading desk headquartered in West Palm Beach, Florida. Since 1996 we have planned, bought and optimized digital media for agencies and brands across the United States, covering CTV/OTT, streaming audio, podcast, digital out of home (DOOH), display and native advertising.
Does Winstar work with advertising agencies?
Yes. Agencies use Winstar as their outsourced independent trading desk, including on a white label basis. We plan, launch, optimize and report on campaigns for your clients, with transparent buying and reporting you can share with them.
Does Winstar work directly with brands?
Yes. Brands work with Winstar directly for strategy, media buying and measurement, with a single point of contact for every digital channel.
How does Winstar use AI?
AI supports our workflow, not our judgment. Planning and client pitches start in AI Studio, and proposals, insertion orders and booking are processed with the Proposal & IO Builder, powered by WimsConnect. Every buy is placed, managed and optimized by our experienced traders.
How does Winstar measure campaign results?
Every placement includes non click attribution, so we report website visits, conversions, store visits, and brand and incremental lift, not just clicks. CTV/OTT and audio/podcast campaigns are reported by quartile completion.
Is there a minimum budget to work with Winstar?
Budgets are scoped to each campaign’s goals, markets and channels. Contact us and we will recommend a plan that fits.
How is Winstar different from a self serve DSP or a large agency?
You work with senior, certified platform operators rather than a self serve tool or a junior team. Winstar is certified on AdsWizz, Amazon Ads, Hulu, Netflix, Roku, Amazon Fire TV, Simpli.fi and Vistar Media, gives you one point of contact across every channel, and provides transparent buying and reporting backed by 30 years in digital media.