Programmatic Media Buying for CTV/OTT, Streaming Audio, Podcast, DOOH, Display and Native
We help navigate and optimize increasingly automated media ecosystems
Trusted Advisor to Brands and Agencies since 1996
Independent Programmatic Trading Desk for Agencies and Brands
WHO WE ARE
Programmatic/Digital Sales/Service
Programmatic/Digital Media Strategists
Programmatic/Digital Media Buyers
Programmatic/Digital Ad Stack Operators
WHAT WE DO
Digital Media Strategic Oversight
Independent Optimization
Media Economic Expertise
Media Buying Operational & AI Integration
WINSTAR DIFFERENTIATORS
SINGLE POINT OF CONTACT FOR ALL YOUR DIGITAL ADVERTISING
Display, Native, Audio, Video, OTT/CTV, DOOH
TRANSPARENT BUYING & REPORTING
Including by quartile for Audio/Podcast and OTT/CTV
Non-Click Attribution on ALL Placements
Non-Click Conversions, Store Visits, Brand & Incremental Lift
DIGITAL MEDIA SERVICES
Cross-Platform Buying and Intelligence Operator for Agencies and Brands
Sample Brands We've Worked With
Brands we have worked with include FedEx, Merck, Lexus, Suzuki, MassMutual, the Smithsonian Institution, Cirque du Soleil, Blue Man Group, Whataburger, ClubCorp, Frost Bank, UScellular, the NYPD, Pala Casino, Boston Opera House, Homestead-Miami Speedway, Experience Scottsdale, Belle Tire, Howard’s, Pancheros Mexican Grill, X-Chair, the Texas Dental Association, the National Mango Board, Advia Credit Union, CAP COM Federal Credit Union and Service Credit Union.
Certified Operators of Advanced Ad Tech Platforms
Winstar is a certified operator on AdsWizz (AudioMatic Expert), Amazon Ads, Hulu, Netflix, Roku, Amazon Fire TV, Simpli.fi and Vistar Media. Being a certified operator means we have undergone rigorous training and testing directly with each platform. Your campaigns benefit from preferred access, deeper data integrations, and reporting transparency most agencies simply cannot offer.
Client Testimonials & Case Studies
We Work Hard to Gain the Trust of our Clients
Weather Targeted Streaming Audio for a Theater & Performing Arts Client: 4.4x ROI, 97.2% Listen Through Rate and 6.65% Total Engagement Rate
Audio First Strategy for Experience Scottsdale: 253% CTR Increase for Streaming Audio and 215% for Podcast Ads
Check out what this long-time Winstar client has to say about our service
“The TDA Perks Program has been working with Winstar for over 5 years, and we have been extremely pleased with our results. Winstar is a key component of our marketing campaigns and helps drive meaningful traffic through our funnel. Not only do we get a great product, they have great customer service as well. We have enjoyed working with them so much, we recommend them to our endorsed vendors to use too.”
Donovan O., General Manager TDA Perks Program
Winstar Posts
Frequently Asked Questions
What is Winstar Interactive?
Winstar Interactive is an independent programmatic media buying firm and trading desk headquartered in West Palm Beach, Florida. Since 1996 we have planned, bought and optimized digital media for agencies and brands across the United States, covering CTV/OTT, streaming audio, podcast, digital out of home (DOOH), display and native advertising.
Does Winstar work with advertising agencies?
Yes. Agencies use Winstar as their outsourced programmatic trading desk, including on a white label basis. We plan, launch, optimize and report on campaigns for your clients, with transparent buying and reporting you can share with them.
Does Winstar work directly with brands?
Yes. Brands work with Winstar directly for strategy, media buying and measurement, with a single point of contact for every digital channel.
What industries does Winstar work with?
We work across many industries, including travel and tourism, live entertainment and performing arts, sports and event venues, casinos and gaming, automotive, credit unions, banking and financial services, healthcare and pharmaceutical, retail, restaurants, telecommunications, consumer packaged goods, associations and the public sector.
Which advertising channels can Winstar buy programmatically?
Winstar buys CTV and OTT (premium streaming TV inventory), streaming audio, podcast advertising across networks such as iHeart, Pandora, Spotify and PodcastOne, digital out of home (DOOH), display including rich media, and native. We also convert CRM and direct mail lists into digital audiences.
How does Winstar measure campaign results?
Every placement includes non click attribution, so we report website visits, conversions, store visits, and brand and incremental lift, not just clicks. CTV/OTT and audio/podcast campaigns are reported by quartile completion.
What results has Winstar delivered?
For a theater and performing arts client, a weather targeted streaming audio campaign delivered a 4.4x ROI, a 97.2% average listen through rate and a 6.65% total engagement rate. For Experience Scottsdale, an audio first, display second strategy increased click through rate by 253% for streaming audio and 215% for podcast ads. Both case studies were published by AdsWizz.
Is there a minimum budget to work with Winstar?
Budgets are scoped to each campaign’s goals, markets and channels. Contact us and we will recommend a plan that fits.
How is Winstar different from a self serve DSP or a large agency?
You work with senior, certified platform operators rather than a self serve tool or a junior team. Winstar is certified on AdsWizz, Amazon Ads, Hulu, Netflix, Roku, Amazon Fire TV, Simpli.fi and Vistar Media, gives you one point of contact across every channel, and provides transparent buying and reporting backed by 30 years in digital media.
Connecting Brands and Audiences with the Best Digital Technologies Available