It’s that time of year again – the rumble of the crowds, the sound of the whistle, and the exhilarating tension on the field. The NFL and college football seasons are upon us, offering advertisers a unique opportunity to score big with their target audiences. As the digital landscape continuously evolves, the significance of Connected…
In the fast-evolving world of digital advertising, brands and businesses have to keep pace with the latest trends to remain relevant. One such trend is programmatic advertising, which has revolutionized the way advertisers purchase ad slots across various media. As the consumption of Connected TV (CTV), podcasts, and digital audio surges, the importance of leveraging…