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Digital Out of Home (DOOH) Advertising: A Paradigm Shift in Modern Media
The contemporary media landscape has never been more dynamic. Amidst the waves of digital transitions, one sector is drawing more eyes than ever: Digital Out of Home (DOOH) advertising. In an increasingly programmable era, DOOH has transformed how brands engage with audiences in the public realm. DOOH Venues: Beyond the Billboard Traditional billboards may be…
The Touchdown Moment for Brands: CTV and Digital Audio in the NFL and College Football Season
It’s that time of year again – the rumble of the crowds, the sound of the whistle, and the exhilarating tension on the field. The NFL and college football seasons are upon us, offering advertisers a unique opportunity to score big with their target audiences. As the digital landscape continuously evolves, the significance of Connected…
Programmatic Buying Agency… What the heck do they do?
In the fast-evolving world of digital advertising, brands and businesses have to keep pace with the latest trends to remain relevant. One such trend is programmatic advertising, which has revolutionized the way advertisers purchase ad slots across various media. As the consumption of Connected TV (CTV), podcasts, and digital audio surges, the importance of leveraging…
Podcasts are Booming
The podcast market in the US is growing rapidly. In 2022, the market was valued at USD 18.52 billion and is expected to reach USD 23.75 billion in 2023. The growth of the podcast market is being driven by a number of factors, including the increasing popularity of podcasts among consumers, the growing availability of…