How we work

Technology that speeds the work. People who stay accountable.

Our workspace, powered by WimsConnect, helps our team move from client goals to proposals, insertion orders and booking with greater speed and consistency. Experienced Winstar traders review the work, place every buy and remain responsible for the result.

The workflow

From client goals to an activation ready campaign

Winstar specialists review every stage, resolve exceptions and approve before anything goes live.

01Client goals
02Strategic recommendation
03Proposal
04Insertion order
05Activation ready workflow
Campaigns are never launched automatically. Activation follows defined human approval controls.
Step by step

A clear path from client need to measurable campaign

STEP 01

Share the opportunity

Send a brief, client goals, an existing plan or a specific activation need.

STEP 02

Shape the strategy

Winstar develops the audience, channel, budget and measurement recommendation with your team. AI Studio helps us research and draft faster.

STEP 03

Present and approve

Receive client ready materials, transparent assumptions and a defined scope before execution begins.

Approval gate
STEP 04

Build and verify

Approved insertion order details are processed with the Proposal & IO Builder and checked by experienced operators before booking.

Operator verification
STEP 05

Optimize with oversight

Our traders monitor delivery and performance daily, keeping material changes within the agreed approval process.

Approval gate
STEP 06

Report what matters

Clear, client ready reporting, insights and next step recommendations.

People and technology

Where AI helps, and where our traders lead

We use AI where it removes busywork. Strategy, buying and optimization stay in experienced hands.

AI assisted, powered by WimsConnect
  • AI StudioAudience research, channel mix ideas and client pitch drafts.
  • Proposal & IO BuilderBranded proposals and insertion orders generated quickly and consistently.
  • IO processing and bookingApproved IO details turned into booking ready campaign structures.
  • Reporting toolsConsistent, client ready reports assembled faster.
Owned by Winstar traders
  • Strategy and approvalEvery recommendation is shaped and signed off by a strategist.
  • Campaign build verificationOperators check every setting before launch.
  • Every media buyPlaced and managed by certified traders, never automatically.
  • Optimization decisionsPacing, targeting, inventory and creative adjusted by people.
Powered by WimsConnect

Your Winstar planning workspace

Access your Winstar planning workspace including AI Studio, Proposal & IO Builder, WimsConnect booking and reporting tools.

AI StudioProposal & IO BuilderBooking & Reporting
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Why it matters

Faster, more consistent, fully accountable

Faster turnaround

Proposals and insertion orders come together faster, so campaigns get to launch sooner.

Consistency

Every plan, proposal and IO follows the same structure and checks, campaign after campaign.

Human accountability

Qualified people review the work and control activation. You always know who is responsible.

See our workflow on your next brief.

Talk With Us →
Winstar Interactive Media
1655 Palm Beach Lakes Blvd., Ste 903, West Palm Beach, FL 33401  |  (877) 452-0953  |  info@wims.com  |  © 2026 Winstar Interactive Media