An independent trading desk, run by people who trade every day
Winstar is the independent programmatic trading desk behind agencies and brands across the country. Certified traders plan, buy, optimize and report on every campaign, across every major channel, with full transparency.
since
partnerships
available
impressions
Hands on from brief to final report
Every campaign is owned by an experienced Winstar trader. Technology speeds up the work around them; the decisions stay with people.
Strategy & planning
We turn business goals, audiences, geography, timing and budget into a practical cross channel plan.
Activation & verification
Platform specialists build and verify every campaign before it goes live, under defined human approval.
Daily optimization
Traders adjust pacing, targeting, inventory and creative inputs against the approved strategy and KPIs.
Reporting & attribution
Clear reporting connects delivery to outcomes, including non click conversions and store visits.
Every screen, speaker and street
One desk buying across every major programmatic channel, so you have one point of contact and one view of performance.
CTV/OTT
Premium TV inventory, pricing efficiencies, digital targeting and full transparency. We aggregate inventory across connected TV, mobile, desktop and linear, with over 3B monthly video impressions available.
Streaming Audio
Our AudioScape solution reaches listeners at scale across music, news and sports talk, with true listen through attribution on post impression website activity.
Podcast
Multi channel reach across iHeart, Audiology, Pandora, Spotify, Stitcher, PodcastOne, Voxnest and more.
DOOH
Turnkey programmatic digital out of home at scale, with access to 850,000+ screens across retail, transit, office, education, entertainment, point of care and outdoor.
Display
The full portfolio of IAB standard sizes, including rich media and gamification, targeted by location, behavior and context.
Native
In content native display and native video that match the look and feel of the publisher, building trust and higher click through rates.
The right platform for the plan, not the other way around
While many shops run everything through a single tool, our traders work across multiple DSPs and data platforms, choosing the inventory and technology that best fits each campaign’s KPIs.
- Multiple demand side platformsMatched to the specific KPIs set at campaign launch.
- Data management platformScalable audiences modeled from your 1st and 3rd party data.
- Custom attributionWebsite visits, conversions, store visits, brand and incremental lift.
- No separate contractsAccess our approved platform relationships without adding vendors.
Certification means rigorous training and testing directly with each platform. Your campaigns benefit from preferred access, deeper data integrations and reporting transparency most agencies cannot offer.
Audiences built from real world signals
Location
Real world location data at the device ID level to understand customers and build highly targeted audiences.
Behavioral
Billions of multi channel purchase transactions used to deliver a more qualified consumer audience.
1st party and CRM
Audiences modeled from CRM and email lists, including digital direct mail with look alike expansion.
Transparent buying and reporting on every placement
Non click attribution
Website visits and conversions tied to impressions, not just clicks.
Quartile reporting
CTV/OTT and audio/podcast reported by quartile completion.
Store visits
Location based measurement of real world visits where available.
Brand & incremental lift
Proof that campaigns moved the needle, beyond last touch.