Bringing to an end my Winstar travels in Europe with a visit to Munich, Germany. It’s amazing that we passed through Switzerland (Zurich and Lucerne), Liechtenstein and a bit of Austria on our tour. That’s 3 countries in a day!! Absolutely beautiful countryside along the way. Took us about 4 1/2 hours, which is normally a trip from Houston to Dallas, without EVER leaving Texas.
Munich is a growing city with a current population over 1mm people and anticipated to grow by more than 30% in the next 5 years. Home to innovative companies such as BMW, Siemens and Allianz.
There continues to be little evidence of how GDPR has impacted digital advertising here. I reached out to several digital marketing companies based in Munich and the responses I received were surprising. Out of the 4 companies I reached out to:
So, will GDPR come to the US? I think it’s only a matter of time. I also think it will be good for us a Digital Sellers as the data that’s collected is cleaner and consumers know they have opted in to receive relevant advertisements. That will lead to consumers being more engaged and receptive to messaging from our clients!!