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Using first-party shopper data to power programmatic advertising campaigns has become an increasingly popular approach for brands today. With the advent of platforms like Amazon Advertising, businesses can make use of first-party data to create more efficient and successful campaigns. In this blog post, we will investigate the advantages of using first-party shopper data in…

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The advertising industry has seen significant developments in recent times, with programmatic advertising emerging as the leader. CTV and podcast consumption has increased significantly, giving marketers more avenues to effectively target their audience. This blog post looks into the benefits of programmatic advertising and how brands can benefit from this tool. Digital advertising has evolved…