Data Targeting

In the ever-evolving landscape of political campaigns, programmatic advertising has emerged as a game changer. Gone are the days of casting a wide net and hoping for the best. In today’s digital age, precision and efficiency reign supreme. Programmatic advertising, with its ability to use algorithms and real-time bidding, offers a solution that seems tailor-made…

Using first-party shopper data to power programmatic advertising campaigns has become an increasingly popular approach for brands today. With the advent of platforms like Amazon Advertising, businesses can make use of first-party data to create more efficient and successful campaigns. In this blog post, we will investigate the advantages of using first-party shopper data in…