Programmatic Advertising

The Power of an Omnichannel Approach to Programmatic Media Buying

In the diverse digital landscape of today, an effective brand strategy necessitates a seamless message and experience across multiple channels. The omnichannel approach to programmatic media buying provides the solution, uniting the strengths of each platform for a consistent brand story. Delving deeper, let’s examine how Digital Out-of-Home (DOOH), Connected TV/Over-the-Top (CTV/OTT), Digital Audio, Podcasts,…

September 25, 2023
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Winstar’s Jeff Watts tackles the “Whirlwind of Confusion” that marketers face in today’s advertising environment

August 23, 2023
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The Power of Effective Bid Management and Yield Optimization for Marketing Success

In the dynamic world of programmatic media buying, two components are particularly influential in driving marketing success – effective bid management and yield optimization. Mastering these aspects can significantly increase campaign effectiveness, maximize return on investment (ROI), and ensure that every ad dollar is well spent. Effective bid management is the science and art of…

July 17, 2023
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Winstar Platform Solutions

The advertising industry has seen significant developments in recent times, with programmatic advertising emerging as the leader. CTV and podcast consumption has increased significantly, giving marketers more avenues to effectively target their audience. This blog post looks into the benefits of programmatic advertising and how brands can benefit from this tool. Digital advertising has evolved…

June 13, 2023
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