Perspectives from our team
What our team is seeing across CTV, streaming audio, podcast, DOOH and programmatic buying, plus practical ideas you can put to work in your next campaign.
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Digital Out of Home (DOOH) Advertising: A Paradigm Shift in Modern Media
The contemporary media landscape has never been more dynamic. Amidst the waves of digital transitions, one sector is drawing more eyes than ever:…
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The Touchdown Moment for Brands: CTV and Digital Audio in the NFL and College Football Season
It’s that time of year again – the rumble of the crowds, the sound of the whistle, and the exhilarating tension on the field. The NFL and…
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Programmatic Buying Agency… What the heck do they do?
In the fast-evolving world of digital advertising, brands and businesses have to keep pace with the latest trends to remain relevant. One such trend…
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The Power of Effective Bid Management and Yield Optimization for Marketing Success
In the dynamic world of programmatic media buying, two components are particularly influential in driving marketing success – effective bid…
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Harnessing the Power of Dynamic Creative Optimization in Programmatic Advertising
Welcome to another exciting installment from Winstar Interactive! Today, we will delve into an intriguing aspect of programmatic advertising…
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Podcasts are Booming
The podcast market in the US is growing rapidly. In 2022, the market was valued at USD 18.52 billion and is expected to reach USD 23.75 billion in…
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Its all about the DATA
Using first-party shopper data to power programmatic advertising campaigns has become an increasingly popular approach for brands today. With the…
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Cross Device Marketing
@jeffwattsmedia #dataprotection #dataprivacy #CCPA #GDPR #1rstpartycookie #mediaplanners #advertising101 #streaming #mediabuy #mediabuyer…
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Winstar Platform Solutions
The advertising industry has seen significant developments in recent times, with programmatic advertising emerging as the leader. CTV and podcast…
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Posts from our early years, kept here for reference.