WINSTAR INSIDER

The advertising industry has seen significant developments in recent times, with programmatic advertising emerging as the leader. CTV and podcast consumption has increased significantly, giving marketers more avenues to effectively target their audience. This blog post looks into the benefits of programmatic advertising and how brands can benefit from this tool. Digital advertising has evolved…

Bringing to an end my Winstar travels in Europe with a visit to Munich, Germany.  It’s amazing that we passed through Switzerland (Zurich and Lucerne), Liechtenstein and a bit of Austria on our tour.  That’s 3 countries in a day!!  Absolutely beautiful countryside along the way.  Took us about 4 1/2 hours, which is normally…

Digital TV – cutting the cords with cable companies  Digital Video and TV is rising in popularity with consumers due to the mere convenience of being able to view their favorite television shows, news broadcasts, full length movies, documentaries and more on the span of various digital devices ranging from smart TV’s to iPhones. More…

On to Paris by train!! What an incredible city!!  I noticed a couple of things right away: 1 – The French make riding a scooter look cool… 2 – I’m convinced that bread and pastries are actually good for you because everyone in Paris is skinny!! 3 – Am I really sitting in an open…

So while on vacation in Europe this summer, I’ve decided to write a blog citing the differences in digital advertising here in Europe vs. in the U.S. since the roll-out of GDPR.  GDPR went into effect in late May in the European Union countries.  Since then, the data that websites/apps collect about you (your device)…