WINSTAR INSIDER

The Power of an Omnichannel Approach to Programmatic Media Buying

In the diverse digital landscape of today, an effective brand strategy necessitates a seamless message and experience across multiple channels. The omnichannel approach to programmatic media buying provides the solution, uniting the strengths of each platform for a consistent brand story. Delving deeper, let’s examine how Digital Out-of-Home (DOOH), Connected TV/Over-the-Top (CTV/OTT), Digital Audio, Podcasts,…

September 25, 2023
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Digital Out of Home (DOOH) Advertising: A Paradigm Shift in Modern Media

The contemporary media landscape has never been more dynamic. Amidst the waves of digital transitions, one sector is drawing more eyes than ever: Digital Out of Home (DOOH) advertising. In an increasingly programmable era, DOOH has transformed how brands engage with audiences in the public realm. DOOH Venues: Beyond the Billboard Traditional billboards may be…

September 2, 2023
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Winstar’s Jeff Watts tackles the “Whirlwind of Confusion” that marketers face in today’s advertising environment

https://www.linkedin.com/posts/jeffwattsdigital_advertising-advertisingandmarketing-programmatic-activity-7100136598838652929-e9J_?utm_source=share&utm_medium=member_desktop

August 23, 2023
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The Touchdown Moment for Brands: CTV and Digital Audio in the NFL and College Football Season

It’s that time of year again – the rumble of the crowds, the sound of the whistle, and the exhilarating tension on the field. The NFL and college football seasons are upon us, offering advertisers a unique opportunity to score big with their target audiences. As the digital landscape continuously evolves, the significance of Connected…

August 21, 2023
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Programmatic Buying Agency… What the heck do they do?

In the fast-evolving world of digital advertising, brands and businesses have to keep pace with the latest trends to remain relevant. One such trend is programmatic advertising, which has revolutionized the way advertisers purchase ad slots across various media. As the consumption of Connected TV (CTV), podcasts, and digital audio surges, the importance of leveraging…

August 8, 2023
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