In the dynamic world of programmatic media buying, two components are particularly influential in driving marketing success – effective bid management and yield optimization. Mastering these aspects can significantly increase campaign effectiveness, maximize return on investment (ROI), and ensure that every ad dollar is well spent. Effective bid management is the science and art of…
Welcome to another exciting installment from Winstar Interactive! Today, we will delve into an intriguing aspect of programmatic advertising that’s revolutionizing the digital advertising space: Dynamic Creative Optimization (DCO). In an era characterized by hyper-targeted marketing and personalization, your brand can’t afford to lag in leveraging the latest technology. DCO is one such technology that’s…
The podcast market in the US is growing rapidly. In 2022, the market was valued at USD 18.52 billion and is expected to reach USD 23.75 billion in 2023. The growth of the podcast market is being driven by a number of factors, including the increasing popularity of podcasts among consumers, the growing availability of…
Using first-party shopper data to power programmatic advertising campaigns has become an increasingly popular approach for brands today. With the advent of platforms like Amazon Advertising, businesses can make use of first-party data to create more efficient and successful campaigns. In this blog post, we will investigate the advantages of using first-party shopper data in…